Marlboro Cigarettes

Amazing brand of Marlboro cigarettes began in England in 1847 and was originally aimed at female smokers. Aiming at this market segment was not successful, so in 1920, Marlboro was again targeted at women smokers in the United States. During this campaign, it was stressed that a Marlboro cigarette, soft. These efforts continued until the Second World War, when the brand finally took off the market.

In 1950, Marlboro was reintroduced to the market, this time following the stories about the negative aspects of health from smoking. At that time, the vast majority of cigarettes sold were unfiltered. Marlboro cigarettes were filtered, so this was clearly an attempt to win the crowd of conscience of health.

Later, during the 50-ies, the company decided to drop the attack on women and began to promote Marlboro cigarettes as a person. The first icon of this new change in marketing was "Tatooed man" depicted on this page. Various pictures of healthy looking, open type began to appear in ads.

Images used in their ads have evolved more and more to those depicting particularly macho type. In the beginning, images of naval officers and livestock ranches do advertising scene. In 1954, the now well-known 'Marlboro Man' was introduced, and by 1963 was the sole representative of advertising Marlboro.

Around 1972, Marlboro cigarettes became the most popular brand, and remained so for the most part since then.

Although the brand Marlboro, can not be ranked in the top longer, it still retains a cost of over $ 21 billion. This figure places it above such brands as American Express, Hewlett-Packard, and Gillette.

Marlboro naming scheme during the transitional period

In mid-August 2006 a federal district court ruled that the names of 'Light', 'ALS', "natural" or "mild" can not be used. The judge said that these names were smokers misleading in the sense that they gave some positive health effects. The ruling further provides that the name change should happen in early 2007.

Tentatively, Philip Morris decided to use a color-naming scheme of its products, which were previously used swear words in the name of your product. Given that, they decided that Marlboro Lights Marlboro will be called gold, and that will be called ALS Marlboro Marlboro Silvers. We understand that these changes will also affect the families of Marlboro cigarettes sold in our popular duty-free shop.